Sony 'the rocket project' by 180 Los Angeles

4.8 5 Votes

The first rocket to reach the moon had less computing power than the Sony VAIO notebook apparently, so Sony has launched a new ad campaign based a project to get its VAIO laptops to launch a rocket into space.

Sony has just completed a short film, released on YouTube, which details the project,  and will be producing a 22-minute documentary that will air on the Science Channel.

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Stuart Redsun, Senior VP Corporate Marketing, Sony

180 Los Angeles

Executive Creative Director
William Gelner   

Creative Director
Ari Weiss, Gavin Lester, Amir Farhang   

Art Directors
Ryan Pocket Fluet, Jungshih Wang   

Ben Barney   

Kevin Will Chen   

Head of  Production/Managing Partner
Peter Cline   

Senior Producer
David Emery   

Digital Producer
Christopher Neff

Brit Browning

Account Director
Kelli Stam   

Account Manager
Lauren Keeton

Production Company   

Andrew Fried

Directors of Photography
Bill Winters, Stephen Dickter, Chris Messina, Matthew Akers, Zoran Popovic

Executive Producers
Frank Scherma, Justin Wilkes   

Head of Production
Bob Stein   

Andrew Fried   

Story Producer
Amy Korngiebel   

Casting Director
Aine Carey

Production Staff
Denny Rubianes, Kelly Martin  

Editorial Company
Outpost Digital   

Ting Poo

Executive Producer
Liz Friesell-Mason

Chanel Boyd

Assistant Editor
Chris Messina

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