Sony 'the rocket project' by 180 Los Angeles

4.8 5 Votes

The first rocket to reach the moon had less computing power than the Sony VAIO notebook apparently, so Sony has launched a new ad campaign based a project to get its VAIO laptops to launch a rocket into space.

Sony has just completed a short film, released on YouTube, which details the project,  and will be producing a 22-minute documentary that will air on the Science Channel.

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Credits

Client
Stuart Redsun, Senior VP Corporate Marketing, Sony

Agency
180 Los Angeles

Executive Creative Director
William Gelner   

Creative Director
Ari Weiss, Gavin Lester, Amir Farhang   

Art Directors
Ryan Pocket Fluet, Jungshih Wang   

Copywriter
Ben Barney   

Designer
Kevin Will Chen   

Head of  Production/Managing Partner
Peter Cline   

Senior Producer
David Emery   

Digital Producer
Christopher Neff

Planner
Brit Browning

Account Director
Kelli Stam   

Account Manager
Lauren Keeton

Production Company
@radical.media   

Director
Andrew Fried

Directors of Photography
Bill Winters, Stephen Dickter, Chris Messina, Matthew Akers, Zoran Popovic

Executive Producers
Frank Scherma, Justin Wilkes   

Head of Production
Bob Stein   

Producer
Andrew Fried   

Story Producer
Amy Korngiebel   

Casting Director
Aine Carey

Production Staff
Denny Rubianes, Kelly Martin  

Editorial Company
Outpost Digital   

Editor
Ting Poo

Executive Producer
Liz Friesell-Mason

Producer
Chanel Boyd

Assistant Editor
Chris Messina

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