Skandia 'Team GBR' by St. Luke's
Skandia has released a film online to leverage its sponsorship of the British sailing team, Skandia Team GBR.
Launched at this year’s Cowes Week regatta, the film appears online as part of a national seeding campaign.
The film captures an Olympic classes 49er race in which a Skandia Team GBR crew wins, and the footage is overlaid with graphics designed to explain the calculations behind the sailors’ decisions.
