J2O 'pub quiz' by BBH

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Britvic is bringing its J2O Pub Quiz to TV in a campaign designed to help publicans increase footfall.

The campaign, developed by BBH, will use one of the J2O Pub Quiz’s most popular rounds, ‘Tangled Thread’, as the basis for the ad.

The first ad, which aired during last Friday's episode of Big Brother on Channel 4 asks viewers a question and encourages them to take part in the quiz online at the J2O website, www.j20.co.uk.

The second later in the programme revealed the winner of the competition live on TV. The winner gets a trip abroad.

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Credits

Client
Helen Gorman, J20 Brand Controller

Creative Team
Dave Monk, Andy Clough, Brad Woolf

Creative Director
Rosie Bardales

Producer
Glenn Paton

Team Manager
Carole Domange

Team Director
Becky Russell

Strategic Lead
Nina Rahmatallah

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