BBC 'weather' by RKCR&YR

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The BBC has upgraded its weather website and is running an animated TV ad to promote its post code accuracy service.

The service is being promoted to a younger 25-34 audience and aims to introduce its weather report service which can be delivered at three hour intervals online or to a mobile phone.

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Released: 09 August 2010

Credits

Clients
Emma Bradley, head of marketing, news and current affairs
Simon Gray, marketing manager, news and current affairs
Jemma McCann, brand executive, journalism

Executive creative directors
Damon Collins and Mark Roalfe

Art director
Jerry Hollens

Copywriter
Mike Boles

Planner
Jeremy Poole

Business director
Jo Bacon

Board account director
Katie Zeitlin

Account manager
Graham Smith

Agency producer
Ella Littlewood, Red Bee Media

Production company
Studio AKA

Music
'Happy Holiday' composed by Gavin Friday and Maurice Seezer

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