Adidas 'mi-coach' by 180 Amsterdam

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Adidas has launched a celebrity-packed campaign to promote its new mobile app, miCoach.

The brand has lined up a host of British sporting for the campaign, created by 180 Amsterdam.

The 60-second film includes stars such as tennis ace Andy Murray, rugby hero Jonny Wilkinson and Olympic gold medallist and cycling world champion Victoria Pendleton.

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Released: 11 August 2010


Tim Snape, Rob Carducci, Mark Schruntek, Alon Shoval

Creative director
Dean Maryon

Andrew Smith

Media agency

Media planner

 Joseph Kahn

Al Mosley and Matthew Atkatz

Owen Plotkin and Fiona Fuchs

Glassworks Amsterdam

Audio post-production
Wave Amsterdam

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