Gumtree 'tree' by Beta

5.0 2 Votes, the classifieds website, has launched its first ever TV ad campaign.

The series of 30" and 10" spots will be aired across the ITV and ITV digital network across a five week period.

The £300,000 campaign was developed by Beta along with Chicken Soup Productions, Airside and Envy. 

The animated creative  visually represents a noticeboard with a tree.

Characters place items in the tree’s branches and then others climb the tree to claim what they want.

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Released: 11 August 2010

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