Nike 'I am the rules' by Wieden & Kennedy London

4.5 2 Votes

Wieden & Kennedy London has a new TV ad to promote the launch of the new Air Max 90 styled for Foot Locker.

The spot, directed by Berlin-based music video directors Alex & Liane, stars the French world champion female boxer Ingrid Graziani and Arsenal footballer Andrey Arshavin, among otherathletes, designers, DJs and ‘sneakerheads’.

The 60 second ad celebrates a unique attitude to sport and individual style, with the strapline: ‘Defy Stereotypes, Defy Prejudice’.

Share On:

Released: 11 August 2010

Credits

Client
Nike

Manager Customer Communications
Jack Gold

Creatives
Darren Wright, Frank Ginger, Karen Jane

Directors Alex & Llane

Account Director
Jon Lawton

Producer
Ryan Chong

Production Assistant
Kate Ashton

Production Company
Factory Films

Producer
Jon Adams

Production Manager
Carolyn Greig

Director Of Photography
Will Bex

Executive Creative Director
Nick Bailey

Associate Creative Director
Davor Krvavac

Art Director
Simon Clancy

Account Manager
Chris Henderson

Project Manager
Julien Chavane

Designer
Natalie Brown

Copywriter
Tessa Hewson

Creative Developers
Robert Bullough, Stephane Schittly

Technology
Karl Herkt

Film Director
Oliver Warren

Sound Recordist
Oliver Cohen

Producer
Charlotte Davis

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Nike 'addiction' by F/Nazca Saatchi & Saatchi Brazil

Nike 'addiction' by F/Nazca Saatchi & Saatchi Brazil

F/Nazca Saatchi & Saatchi in Brazil has created a new campaign for Nike exploring the addictive qualities of running.

Nike Golf 'the arrival' by Wieden + Kennedy Portland

Nike Golf 'the arrival' by Wieden + Kennedy Portland

Nike Golf has launched its 20XI product line with a new campaign