Nike 'I am the rules' by Wieden & Kennedy London

4.5 2 Votes

Wieden & Kennedy London has a new TV ad to promote the launch of the new Air Max 90 styled for Foot Locker.

The spot, directed by Berlin-based music video directors Alex & Liane, stars the French world champion female boxer Ingrid Graziani and Arsenal footballer Andrey Arshavin, among otherathletes, designers, DJs and ‘sneakerheads’.

The 60 second ad celebrates a unique attitude to sport and individual style, with the strapline: ‘Defy Stereotypes, Defy Prejudice’.

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Released: 11 August 2010



Manager Customer Communications
Jack Gold

Darren Wright, Frank Ginger, Karen Jane

Directors Alex & Llane

Account Director
Jon Lawton

Ryan Chong

Production Assistant
Kate Ashton

Production Company
Factory Films

Jon Adams

Production Manager
Carolyn Greig

Director Of Photography
Will Bex

Executive Creative Director
Nick Bailey

Associate Creative Director
Davor Krvavac

Art Director
Simon Clancy

Account Manager
Chris Henderson

Project Manager
Julien Chavane

Natalie Brown

Tessa Hewson

Creative Developers
Robert Bullough, Stephane Schittly

Karl Herkt

Film Director
Oliver Warren

Sound Recordist
Oliver Cohen

Charlotte Davis

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