Puma 'after hours athlete' by Droga5

3.2 16 Votes

Puma has launched a global campaign to promote a new category of footwear, Puma Social, for the 'after hours athlete'.

Created by Droga5, the campaign aims to put the fun back into sports and champion the footwear for people who are active socially, not just athletically.

The ads show people playing pool in a bar and bowling at night, with one strapline saying: "It’s a lot more fun to take a 5am cab than a 5am run", and another: "Give 75 per cent".

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Released: 11 August 2010

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Creative Chairman
David Droga
Executive Creative Director
Ted Royer
Tim Gordon
Kevin Brady
Art Director
Amanda Clelland
Art Director
Jesse Juriga
Head Of Integrated Production
Sally-ann Dale
Senior Agency Producer
Dana May
Head Of Strategy    
Jonny Bauer
Strategy Director
Chet Gulland

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