Puma 'after hours athlete' by Droga5

3.2 16 Votes

Puma has launched a global campaign to promote a new category of footwear, Puma Social, for the 'after hours athlete'.

Created by Droga5, the campaign aims to put the fun back into sports and champion the footwear for people who are active socially, not just athletically.

The ads show people playing pool in a bar and bowling at night, with one strapline saying: "It’s a lot more fun to take a 5am cab than a 5am run", and another: "Give 75 per cent".

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Released: 11 August 2010

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Credits

Creative Chairman
David Droga
 
Executive Creative Director
Ted Royer
 
Copywriter
Tim Gordon
Kevin Brady
 
Art Director
Amanda Clelland
 
Art Director
Jesse Juriga
 
Head Of Integrated Production
Sally-ann Dale
 
Senior Agency Producer
Dana May
 
Head Of Strategy    
Jonny Bauer
 
Strategy Director
Chet Gulland

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