Unicef UK 'put it right' by AMV BBDO

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AMV has created a short film for Unicef for the charity's Put It Right initiative. The initiative aims to inspire action to protect the rights of children around the world.

Radiohead showed their support for the campaign by offering their track ‘Videotape’ as a soundtrack to the film.

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Released: 13 August 2010

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Credits

Campaign title
Put it Right

Copywriter and art director
Huw Williams

Agency planners
Bridget Angear and Ila De Mello Kamath

Seeding company
7th Chamber

Production company
RSA

Director
Adrian Mote

Post-production company
The Mill

Audio post-production
Zoo  

Music agency
Sound Lounge

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