Lurpak 'cupcake' by Saatchi & Saatchi

1.8 3 Votes

Lurpak has launched its first global campaign to show that Lurpak loves the food, food lovers love.

The spot, created by Saatchi and Saatchi, features a passionate owner of a cupcake shop in New York City talking about the importance of quality ingredients, including Lurpak butter. It is running internationally but not in the UK.

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Credits

Executive Creative Director
Paul Silburn

Copywriter
Ollie Wolf

Art Director
David Goss

Planner
Jason Lonsdale

Account Handler
Charlotte Cook / Goldie Robbens

Producer
Kate O’Mulloy

Production Company
RSA

Director
Toby Dye

Editor
Julian Eguiguren at The Mill

Producer
Sookie Foster

Post-production Company
The Mill

Audio Post-production Company
Factory

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