T-mobile 'Katy's project: pop video' by Saatchi & Saatchi

T-Mobile is launching a new European campaign in collaboration with Katy Perry.

T-Mobile is giving fans the chance to appear in the popstar's ‘Firework’ video to be filmed at the end of September. 

A TV ad to air in six European markets, exclusing the UK, features Katy Perry asking for fans to join her in her video.  Other features of the campaign will include in-store promotions and print elements.

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Keywords:

Hungary, Germany, Montenegro, Digital Media campaign, Macedonia, Austria, Television campaign, Czech Republic, Europe, Slovenia, Mobile, Media / Entertainment, Ad campaign, Poland, Global

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