Public View - How did the public react to the latest Drench ad?

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Consumers described the latest drench ad as "repulsive" and "disturbing" but despite that found it intriguing.

One man said he would be inspired to try the drink, but the majority were confused by the message and target audience.


View the ad here.



Video produced by Vox Pops International on behalf of Campaign.

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Released: 13 August 2010

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