Football Association 'FA Umbro fives' by Dare

4.5 11 Votes

The FA Umbro Fives, the only five-a-side football competition with a Wembley final, has launched with an online film by Dare.

The film stars Michael Owen and a fictional character called Dave Bloke, who steals Owen's limelight by becoming a Wembley legend.

The campaign will be driving traffic to the new FA Umbro Fives website where players can register their team.

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Credits

Project name
The FA Umbro Fives

Client
Charlie Boss, Marketing Manager, The FA

Creative agency
Dare

Creative Director
Brian Cooper

Copywriter
Jonny Watson

Art Director
Dan Harrison

Account Director
Lexi Cherniavsky

Planner
Jonathan Cheek

Media agency
AMS

Designer
Dan Viveiros

Film Director
Stephen Pipe

Production Company
Another Film Company

Post-Production
Prime Focus

Editing
Envy

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