Cadbury Wispa 'Wispa Duo' by Fallon

3.6 3 Votes

To mark the launch of new Cadbury Wispa Duo, the bar which is split into two pieces, an an online and outdoor campaign asks the nation which side they prefer - the left or right.

Consumers are asked to share which is their preferred side of the bar and to report if their left bar has been swapped for a right one, or if they suspect they may be eating their bar the wrong way round.  

Consumers can also go to the Wispa Facebook page to let other Wispa fans know which side of the bar they favour and to find out if others agree.

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Credits

Client
Cadbury, Ross Farquhar

Executive Creative Director
Nils-Petter Lovgren

Art Director
Ben Beazley

Copy Writer
Kyla Elliot

Group Account Director
Ben Cyzer

Account Director
Marie Deery

Agency Planner
Tom Goodwin

Agency Producer
Micheal MacMillion

Production Company
Another Film Company

Director
Stephen Pipe

Producer
Adam Sawyers

Editor
Matt Chodan @ The Assembly Rooms

Post-production
MPC

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