Levi's Strauss 'we are all workers' by Wieden & Kennedy Entertainment Portland

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The residents of a quiet town in Pennsylvania come under the spotlight as part of the 'ready to work' advertising campaign for Levi's Strauss.

Wieden & Kennedy Entertainment Portland has created a series of short documentaries for the clothing brand, which will tell the stories of the residents of Braddock, a small town severely affected by the deindustrialisation of the American Midwest.

The episodes, directed by Aaron Rose, will run online.

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Released: 19 August 2010

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