National Lottery 'cars and cash' by AMV BBDO

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National Lottery operator Camelot has launched its latest TV ad campaign for the new 'Cars and Cash' scratchcard.

The ad will air for one month and is the next installment in Camelot’s ongoing ‘put some play in your day’ campaign. The 30’ TV execution will be accompanied by point-of-Sale material in all National Lottery stores.


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Credits

Advertiser
National Lottery

Agency
AMV BBDO

Creative director
Paul Brazier

Copywriter
Jim Seath

Art Director
Andy Booth

Producer
Paul Goodwin

Production Company
Therapy Films / Roenberg

Director
Espen & Joachim

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