WaterAid 'diarrhoea' by Kitcatt Nohr Alexander Shaw

4.4 8 Votes

WaterAid, the international charity, has launched a campaign that highlights the plight of people living in areas of poor sanitation

The advertising, which will run until the end of September, is targeted at 35 to 50-year-old professionals, to encourage them to sign up to donate regularly to WaterAid.

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Released: 23 August 2010

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Credits

Campaign title
‘Diarrhoea, diarrhoea’

Client name
Amy Faulkner, supporter recruitment team manager at WaterAid

Copywriters
Simon Robinson and Kate Flather

Art director
Guy Patrick

Planner
Richard Madden

Media agency
MC&C

Media planner
Ian Prager

Production company
Kream

Producers
Jane McGee and Debbie Impett at Kream

Agency producer
Clare Clarke

Editor
Matt Kitchin

Director
Susannah Hayes

Post-production
Rushes

Audio post-production
Crawford Blair at Angell Sound

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