WaterAid 'diarrhoea' by Kitcatt Nohr Alexander Shaw

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WaterAid, the international charity, has launched a campaign that highlights the plight of people living in areas of poor sanitation

The advertising, which will run until the end of September, is targeted at 35 to 50-year-old professionals, to encourage them to sign up to donate regularly to WaterAid.

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Released: 23 August 2010

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Campaign title
‘Diarrhoea, diarrhoea’

Client name
Amy Faulkner, supporter recruitment team manager at WaterAid

Simon Robinson and Kate Flather

Art director
Guy Patrick

Richard Madden

Media agency

Media planner
Ian Prager

Production company

Jane McGee and Debbie Impett at Kream

Agency producer
Clare Clarke

Matt Kitchin

Susannah Hayes


Audio post-production
Crawford Blair at Angell Sound

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