WaterAid, the international charity, has launched a campaign that highlights the plight of people living in areas of poor sanitation
The advertising, which will run until the end of September, is targeted at 35 to 50-year-old professionals, to encourage them to sign up to donate regularly to WaterAid.
Released: 23 August 2010
Campaign title
‘Diarrhoea, diarrhoea’
Client name
Amy Faulkner, supporter recruitment team manager at WaterAid
Copywriters
Simon Robinson and Kate Flather
Art director
Guy Patrick
Planner
Richard Madden
Media agency
MC&C
Media planner
Ian Prager
Production company
Kream
Producers
Jane McGee and Debbie Impett at Kream
Agency producer
Clare Clarke
Editor
Matt Kitchin
Director
Susannah Hayes
Post-production
Rushes
Audio post-production
Crawford Blair at Angell Sound
WaterAid, the international water, sanitation and hygiene charity, is running a 24-hour "tweetathon" on social network Twitter to give supporters an insight into what the charity does over a 24-hour period.
WaterAid is releasing a film featuring a remote-controlled poo in the second phase of its "Dig Toilets, not graves" campaign, which aims to raise awareness of the issue of poor sanitation in developing countries.
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