Walkers 'Extra Crunchy' by AMV BBDO

3.9 10 Votes

Walkers is releasing a TV ad by Abbott Mead Vickers BBDO to promote its Walkers Extra Crunchy range starring Lionel Richie.

Riotchie appears alongside the face of Walkers, Gary Lineker and sings ‘Share You, Share Me',  a remake of his Oscar-winning song ‘Say You, Say Me’  to Linekar to get him to share the new family-size pack.

Lionel Ritchie said: "When I saw the script for this ad, I just wanted to fly over straight away to London to start filming. I love British humour and I thought no one will ever expect to see me in a British ad!".

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Released: 25 August 2010


Campaign title
Extra Crunchy

Matt Welch and Simon Welch

Production company

Paul Weiland

Ivana Bohuslavova

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