Huggies 'little bundle of laughs' by JWT Entertainment

1.0 1 Votes

JWT Entertainment, the content production unit set up by JWT London earlier this year, has created its first project.

The project was an event for baby products brand Huggies. The aim was to bring together parents and prove that laughter relieves the stresses of parenting.

A stand up comedy show featuring Ardal O’Hanlon (Father Ted, My Hero), Kerry Godliman (Michael McIntyre’s Comedy Roadshow) and a heavily pregnant Lucy Porter (Have I Got News for You, Mock the Week) took place on 10 August.

Clips taken from the show, will be hosted exclusively on its Huggies Club website every two weeks, from the week commencing 30 August. Each clip will carry a theme such as breastfeeding and contain of material for both mums to be and new mums.

The clips will then be distributed online on the brand’s YouTube channel  as well as on Facebook and will be supported by online banners, created by JWT.  There will also be a ‘behind the scenes’ film.

Share On:

Released: 27 August 2010

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Huggies launches biggest ad campaign in four years

Huggies launches biggest ad campaign in four years

Kimberly-Clark-owned nappy brand, Huggies, is launching its biggest advertising campaign in more than four years.

Huggies 'jeans' by JWT New York

Huggies 'jeans' by JWT New York

Kimberly Clark has launched the limited edition Huggies 'Jeans diaper'.