Strongbow 'bankers' by St. Luke's

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Strongbow is launching a spoof campaign, which sends up its 'Bowtime. Hard Earned.' campaign championing blue-collar workers and lambasts bankers.

The ad, created by St Luke’s, opens with the same master of ceremonies with his familiar roll call of workers who have earned their reward after a long day’s graft.

He praises a group of people have "suffered the storm and faced unwarranted criticism, but ended up bringing success on themselves" before stopping short when he realises he is commending a group of bankers. The campaign will be screened in cinemas national from 3 September.

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Credits

Project name
Strongbow Bankers

Client
Sanjay Patel, Marketing Manager Ciders, Heineken

Creative agency
St. Luke’s

Creative Directors
Alan Young, Julian Vizard & Tim Collins

Copywriter
Al Young & Tim Collins

Art director
Julian Vizard

Planner
Dan Hulse

Media agency
Mediavest

Media planner
Gill Huber & James Roberts

Directors
James Rouse

Editor
Bill Smedley  

Post-production
MPC

Audio post-prod
Factory

Exposure
Cinema

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