Littlewoods 'nice boots camp' by Leo Burnett

4.6 8 Votes

Littlewoods.com has launched a TV ad starring Coleen Rooney, with the WAG featured as a fashion boot-camp officer.

The 60 and 40-second ads are created by Leo Burnett and will run for six weeks. Featuring Nancy Sinatra’s  classic ‘These Boots Are Made for Walking’, the ad shows Rooney and her band of sergeants putting some new recruits through their fashion paces.

Girls are seen polishing high-heels in the barracks, practising how to ‘change arms’ with handbags, taking on an assault course and learning how to march in time in their heels. The ad finishes with the standard passing out parade and the girls all looking fashionable wearing Littlewoods’ clothing and products.  

Share On:

Related Creative:

Credits

Agency
Leo Burnett

Creative Director
Jim Bolton

Director
Guy Manwaring

Copywriter
Jon Fox

Art director
Rik Brown

Planner (creative agency)
Adrian Hinds & Kit Patrick

Agency Producer
Tamsin Corrie

Production company
Sonny

Director
Guy Manwaring

Producer
Sonny Alice Grant

Director of Photography
Lasse Frank

Editor
Mark Edinoff @ The Quarry

Post Production
Finish

Media agency
Carat

Planner (media agency)
Joe Molony

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus