Littlewoods 'nice boots camp' by Leo Burnett

4.6 8 Votes has launched a TV ad starring Coleen Rooney, with the WAG featured as a fashion boot-camp officer.

The 60 and 40-second ads are created by Leo Burnett and will run for six weeks. Featuring Nancy Sinatra’s  classic ‘These Boots Are Made for Walking’, the ad shows Rooney and her band of sergeants putting some new recruits through their fashion paces.

Girls are seen polishing high-heels in the barracks, practising how to ‘change arms’ with handbags, taking on an assault course and learning how to march in time in their heels. The ad finishes with the standard passing out parade and the girls all looking fashionable wearing Littlewoods’ clothing and products.  

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Leo Burnett

Creative Director
Jim Bolton

Guy Manwaring

Jon Fox

Art director
Rik Brown

Planner (creative agency)
Adrian Hinds & Kit Patrick

Agency Producer
Tamsin Corrie

Production company

Guy Manwaring

Sonny Alice Grant

Director of Photography
Lasse Frank

Mark Edinoff @ The Quarry

Post Production

Media agency

Planner (media agency)
Joe Molony

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