The Post Office 'savings' by Mother

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The Post Office has launched a new TV ad which featuring real Post Office customers.

Mother worked with Hungry Man to scour the UK to find inspiring stories from real people to capture a true sense of what it means to the British public to save.
 
The process took four weeks and involved researchers standing outside Post Offices all over the country, recruiting actual customers for use in the work.

The resulting 30-second documentary-style spot, shot by Paul Gay, aims to show how people make their dreams a reality.

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Credits

Client
Denese Edgar-Appleton
Head of Brand and Advertising, The Post Office

Agency
Mother

Creative
Mother

Director
Paul Gay

Producer
Camilla Wilson

Production Company
Hungry Man

Editor
Bill Smedley

Editing Company
Work

Post Production
Golden Square

Audio post production
Factory

Media agency
OMD UK

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