Totaljobs.com 'It's not luck' by VCCP London

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Jobs website Totaljobs.com has launched its first TV advertising campaign in more than a decade.

The ads, created by VCCP London, feature household electrical goods discussing dream jobs and sharing career advice and will be shown in the North West of England.

The ads feature the tag line "It’s not luck, it’s totaljobs.com", and follow a regional radio campaign using the same catchphrase.

The campaign was planned and bought by Interpublic media agency UM. Steve Vranakis, creative director at VCCP said:" We used objects to reflect an aspiration that we can all relate to, the desire to improve ourselves and get the type of job that we love, and do it with charm."

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Credits

Agency Producer
Larissa Miola

Producer
Lucy Gossage

Creative Director
Steve Vranakis

Copywriter
Alex Mavor

Art director
Ed Kaye

Planner
Michael Lee

Editor
Sam Rice-Edwards @ The Assembly Rooms

Media Agency
UM

Media Planner
Adam Morton

Production Company
Academy, Production Co-Producer Lucy Gossage

Director
Si & Ad @ Academy Films

Post-production
Jason Watts @ Finish

Audio post-production
Munsie Thind @ Grand Central Recording Studios

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