'It's not luck' by VCCP London

3.6 3 Votes

Jobs website has launched its first TV advertising campaign in more than a decade.

The ads, created by VCCP London, feature household electrical goods discussing dream jobs and sharing career advice and will be shown in the North West of England.

The ads feature the tag line "It’s not luck, it’s", and follow a regional radio campaign using the same catchphrase.

The campaign was planned and bought by Interpublic media agency UM. Steve Vranakis, creative director at VCCP said:" We used objects to reflect an aspiration that we can all relate to, the desire to improve ourselves and get the type of job that we love, and do it with charm."

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Agency Producer
Larissa Miola

Lucy Gossage

Creative Director
Steve Vranakis

Alex Mavor

Art director
Ed Kaye

Michael Lee

Sam Rice-Edwards @ The Assembly Rooms

Media Agency

Media Planner
Adam Morton

Production Company
Academy, Production Co-Producer Lucy Gossage

Si & Ad @ Academy Films

Jason Watts @ Finish

Audio post-production
Munsie Thind @ Grand Central Recording Studios

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