Volkswagen 'true life costs' by DDB UK

4.1 7 Votes

DDB UK has launched a new digital campaign for Volkswagen as part of its ongoing 'Unbelievable Value' series, with the aim of promoting the car to consumers as good value for money.

A website which features a model village populated by miniature inhabitants compares the price of the car with the price of other vital goods consumers buy over a lifetime.

Consumers who log onto the website can calculate how much their living costs and share cost reports with friends on Facebook. The campaign, planned and bought by Mediacom, is supported by press and out of home activity.

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Project name
Unbelievable Value – True Life Costs

Daniel Hill
Communications Manager (Large cars), Volkswagen

Creative agency
DDB UK    

Creative Director
Victoria Buchanan & Simon Richings

Creative team
Brendan Howell & Luke Flynn

Interactive Design
Thomas Addison & Daniel Burke

User Experience
Joseph Scully

Flex Development
Ian Fuller, Nicole Schloeter & Sebastien Jouhans

LAMP Development
Paul James

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