Mini 'getaway' by BSUR Amsterdam

3.7 5 Votes

BMW has launched a series of 15-second spots for its new four door Mini Countryman model.

Created by BSUR Amsterdam, the global campaign aims to demonstrate the versatility of the Countryman. In the ads, a single Mini car is duplicated and splits from one to two cars, then five to a hundred.

The ad is shot in downtown Milan and Lake Como, Italy. The car eventually reaches its destination on the back of a ferry.

Share On:

Keywords:

Autos, Ad campaign, Global

Related Creative:

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Mini 'another day, another adventure' by BSUR

Mini 'another day, another adventure' by BSUR

Mini has launched an ad as part of its latest global campaign "another day, another adventure".

Mini 'Mini lunatics' by Lida

Mini 'Mini lunatics' by Lida

Mini has launched a digital media campaign, created by Lida.