Jackpot Joy 'queen of bingo' by Beta
Barbara Windsor is the star of a new TV campaign for the gaming entertainment brand JackpotJoy.
The ad is the first created by Beta since the agency won the account following a pitch in July last year.
Windsor stars as the "Queen of Bingo" in the spot, holding court as people play the game in an old-school bingo hall.
The first ad will break during Coronation Street on Friday, just 15 minutes after Windsor leaves the BBC and ends her 16-year reign as Eastenders’ Peggy Mitchell.
The TV ad will be supported by a radio, press, DM and digital campaign.