Burger King 'the king' by Crispin Porter + Bogusky

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Burger King has introduced its 'king' character to the UK market.

The full length TV ad follows a series of teaser ads and is supported by outdoor and digital activity.

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Released: 14 September 2010

Burger King 'the king' by Crispin Porter + Bogusky

Burger King 'the king' by Crispin Porter + Bogusky

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