The Sun 'Buzz' by WCRS London

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The Sun has launched a new campaign to promote its new Saturday TV magazine 'Buzz' which launches this week.

The initial 10" teaser ads, made by WCRS London for the News International newspaper, started last week and starred Denise Van Outen and Louie Spence asking the question "What is buzz?"

This week they were followed by a series of 30" and 40" ads showing celebrities in a stately home setting which will run for 12 weeks.

As a teaser to the magazine launch, The Sun also created a perfume called Buzz which bottled "the scent of entertainment.

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Released: 15 September 2010


Richard Hart and Keith Gray

Creative directors
Billy Faithfull and Ross Neil

Production company
Hungry Man

Bryan Buckley

Mino Jarjoura

Russell Icke, Whitehouse

Nick Angell, Angell Sound

Golden Square Post

Agency producer
Eliot Liss

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