McCain 'pride' by Beattie McGuinness Bungay

3.0 4 Votes

McCain is launching a TV ad focusing on building a deeper emotional connection with consumers and aiming to show that nobody understands British families quite like McCain.

The TV ad features individual family moments and concludes with framed pictures of McCain products proudly hanging on the wall in the home, just like family photos.  

The ad ends with the line "If it matters to families it matters to us". A new consumer website, launches on 14th to coincide with the new advertising campaign and encourages consumer engagement through games, interactive recipes and coupons.

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Released: 15 September 2010

Related Creative:


Helen Priestley, marketing director and Mark Hodge, head of product management, McCain

Creative director
Matt Gooden

Executive creative director
Trevor Beattie

Julia Martens

Art director                      
Julia Martens

Steve Hopkins

TV producers                   
Gemma Fergie and Anna Murray

Media agency                   

Media planner                  
Simon Harwood

Peter Riski

Production company         
Rattling Stick

Antti Kulmala  

The Mill

Audio post-production     

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