McCain 'pride' by Beattie McGuinness Bungay

3.0 4 Votes

McCain is launching a TV ad focusing on building a deeper emotional connection with consumers and aiming to show that nobody understands British families quite like McCain.

The TV ad features individual family moments and concludes with framed pictures of McCain products proudly hanging on the wall in the home, just like family photos.  

The ad ends with the line "If it matters to families it matters to us". A new consumer website, www.mccainitsallgood.co.uk launches on 14th to coincide with the new advertising campaign and encourages consumer engagement through games, interactive recipes and coupons.

Share On:

Released: 15 September 2010

Related Creative:

Credits

Clients
Helen Priestley, marketing director and Mark Hodge, head of product management, McCain

Creative director
Matt Gooden

Executive creative director
Trevor Beattie

Copywriter               
Julia Martens

Art director                      
Julia Martens

Planner
Steve Hopkins

TV producers                   
Gemma Fergie and Anna Murray

Media agency                   
PHD

Media planner                  
Simon Harwood

Director                           
Peter Riski

Production company         
Rattling Stick

Editor                              
Antti Kulmala  

Post-production               
The Mill

Audio post-production     
Wave

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

McCain

McCain "happy days" by Beattie McGuinness Bungay

McCain 'jackets' by Beattie McGuinness Bungay

McCain 'jackets' by Beattie McGuinness Bungay

Beattie McGuinness Bungay has created a spot for McCain to advertise its new ready-baked jacket potatoes.