BBC One 'Strictly Come Dancing' by RKCR/Y&R

3.5 3 Votes

BBC One has launched a star-studded ad campaign to promote the new series of Strictly Coming Dancing.

The ad uses music from Paloma Faith and shows the contestants including Paul Daniels, Kara Tointon and Gavin Henson dressed up in their costumes on the streets.

Using the strapline ‘Sweeping the Nation of its Feet’ the idea invites the whole nation to be a part of Strictly Come Dancing by dramatising the moment when one person asks another to dance.

As well as a main TV trail, 1 short teaser ‘blip’ and branded training footage will also be on air.  

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Released: 16 September 2010

Credits

Clients
Reemah Sakaan, head of marketing, BBC One an fiction
Felicity Williams, head of marketing, BBC Three, comedy and entertainment
Jessica Finning, marketing and pictures manager entertainment

Creative director
Mark Roalfe

Board copywriter
Graeme Cook

Board art director
Stuart Elkins

Planner
Emily James

Board account director
Annabel Mackie

Account manager
Joshua Harris

Producer
Edel Erickson, RedBee Media

Media planner
Stephanie Hensby

Production company
RedBee Media

Director
Tom Connely, Feel Films

Editor
Peter Christelis

Post-production
Finish TV

Audio post-production
Factory Studios

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