Nissan 'Leaf' by TBWA\Chait\Day

Nissan has launched a US TV campaign following the journey of a polar bear to promote its Leaf model.

Created by TBWA\Chiat\Day Los Angeles, the campaign forms part of Nissan's "innovation for all" push. The car is claimed to be the world's first "affordable" zero-emission electic vehicle.

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Keywords:

Autos, Ad campaign, United States, North America, Television campaign, Global

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