Bolthouse Farms 'baby carrots' by Crispin Porter + Bogusky

Carrot farmers in the US are giving the healthy vegetable an extreme makeover with the aid of a new TV ad campaign by Crispin Porter + Bogusky.

The over-the-top ads pitch carrots in a similar fashion to junk food.

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Keywords:

Grocery Food, Food & Drink, Ad campaign, United States, North America, Television campaign, Global