EDF Energy 'EcoManager' by Euro RSCG
EDF Energy, the UK energy supplier, has launched an energy monitor and appliances controller with a TV ad campaign featuring 'The Waltons' family.
The ad, made by creative agency Euro RSCG, with media buying by MPG, features the 1970s TV family 'The Waltons', using the programme’s signature scene in which the whole family calls out "goodnight" to each other.
The scene has been used to highlight the EcoManager, which allows consumers to "say goodnight" to their appliances remotely instead of switching off plugs individually.
The 30-second ad will be shown on high-profile programming TV spots on mainstream channels, including 'Coronation Street' on ITV1, and complemented with advertorials in national newspaper supplements from October.