EA Sports 'Fifa 11' by Wieden+Kennedy Amsterdam
EA Sports is using football stars Wayne Rooney and Giorgio Chiellini to promote its new soccer Fifa 11 game.
The ad, created by Wieden+Kennedy Amsterdam, features Rooney, Real Madrid's Karim Benzema and Juventus' Giorgio Chiellini, all competing on the game against each other on a giant screen.
The two-minute ad was screened on TV during last week’s Sky Sport 1 Premier League match between Manchester Utd and Liverpool.
A Facebook fan page also launched last week to show how users can connect with friends online to play the game.