EA Sports 'Fifa 11' by Wieden+Kennedy Amsterdam

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EA Sports is using football stars Wayne Rooney and Giorgio Chiellini to promote its new soccer Fifa 11 game.

The ad, created by Wieden+Kennedy Amsterdam, features Rooney, Real Madrid's Karim Benzema and Juventus' Giorgio Chiellini, all competing on the game against each other on a giant screen.

The two-minute ad was screened on TV during last week’s Sky Sport 1 Premier League match between Manchester Utd and Liverpool.

A Facebook fan page also launched last week to show how users can connect with friends online to play the game.

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Released: 21 September 2010

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Credits

Clients
Neil Lambert, senior campaign manager and Dan Green, marketing director Europe

Creative directors
Edu Pou and Joakim Borgstrom

Copywriter
Rick Chant

Art director
Barney Hobson

Producer
Jaime Tan

Account team
Jesse Long, Alex Bennett Grant, Dan Colgan

Executive creative directors
Jeff Kling, Jon Matthews

Production company
Knucklehead

Director
Johnny Green

Executive Producer
Matthew Brown

Producer
Lindsay Turnham

Director of Photography
Jess Hall

Art director
Alison Domitiz

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