Sainsbury's 'taste the difference' by AMV BBDO

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Sainsbury's has launched a new spot for its ongoing Jamie Oliver fronted 'Taste The Difference' campaign.

The ad promotes the re-launched premium range for the supermarket as well as a new Taste the Difference Bistro range, a convenience range claiming to be of ‘restaurant-quality’.

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Released: 22 September 2010

Credits

Clients
Claire Harrison-Church, director of brand communications
Tom Hampson, national advertising manager

Copywriter
Charlotte Horton

Art director
Michael Jones

Agency planners
Sophie Lewis and Adam Glasner

Media agency
PHD

Media planner
Charlotte Bristow

Production company
Tomboy

Director
Justin Chadwick

Production company producer
Barnaby Spurrier

Post-production company
The Lab/Mill

Audio post-production
The Lab/750

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