Which? 'testing' by MCBD

4.5 2 Votes

Which? is highlighting the fact that its experts test products in a way the public can trust, through a new TV ad.

Created by MCBD, one ad follows a dog running into a field and rolling around in a muddle puddle and walking over washing to showcase what Which?’s stringent testing method is.

The voiceover explains: "Only Which? uses unclean dogs to test washing machines for pet odour removal. That’s actually what we do. Which? works for you." Another execution shows a man testing the durability of his digital camera in a rather extreme way.

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Released: 22 September 2010

Creative in this campaign:

Credits

Client
Chris Gardner, commercial director

Creative agency
MCBD

Copywriter
Dan Gorlov  

Art director
Rachel Le Feuvre

Planner
Oli Waterstone

Media agency
MC&C

Media planner
John Willacy

Production company
Hungry Man

Director
Roderick Fenske

Editor
Kate Owen

Post-production
MPC

Audio post-production
WAVE

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