Radox 'designed for men of the world' by WCRS

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Radox has launched a campaign to promote its new range 'designed for the men of the world', which has shower gel and shampoo in one bottle.

The first ad sees the fictitious Bollywood mega star ‘Abhi Mumtaz’ extol the virtues of the range’s Shower Gel and Shampoo 2-in-1.

Despite being quite the preening, image-obsessed star, he has an extraordinarily hairy back, perfectly designed for the two-in-one product.

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Released: 29 September 2010

Related Creative:


Kit Dayaram and Tom Spicer

Creative Director
Yan Elliot

Production company
Sonny Productions

Aaron Stoller

Georgina Wilson

Adam Marshall at Whitehouse

Parv at Wave

Phil Oldham at Absolute Post

Agency producers
Lesley Williams and Joseph Pawsey

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