Heinz 'whistle' by AMV BBDO

4.1 9 Votes

Heinz has launched a new £2m TV and radio advertising campaign to promote the tagline 'It has to be Heinz' in the run up to the winter soup season.

The TV ad, made by Abbott Mead Vickers BBDO features people of all ages in a wide range of settings about to take their first spoonful of Heinz Soup.

Before they swallow their mouthful, each person pauses and blows to cool the soup down and a whistling tune is heard.

The same tune continues from person to person, which Heinz believes will "bring to life the feelings of satisfaction and comfort" from a bowl of Heinz Soup. The ad aims to demonstrate Heinz soups are a ‘quick, tasty and nutritious meal’.

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Credits

Project
‘Whistle’

Client name & job title
Matthew Cullem, Marketing Controller; Soup

Creative Agency
AMV BBDO

Copywriter
Simon Welch

Art Director
Matt Welch

Agency Planner
Lucy Howard

TV Producer
Lindsay Hughes

Media Agency
Vizeum

Media Planner
Kerry Boys

Production Company
Rattling Stick

Director
Andy McLeod

Post-production Company
The Mill & Big Buoy

Audio Post-production
Wave Studios

Exposure
TV

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