Subway 'sideways' by McCann London

4.0 10 Votes

Subway's latest campaign aims to show how much the franchise values its customers and how it offers them the choice to create their own sandwich.

Directed by Jared Eberhardt and produced by Partizan, the 30" ad is shot in a single sideways take and uses six actors for eight roles across a series of visually diverse sets.

The TV ad takes consumers on an interactive journey aiming to get across that Subway does things a bit differently. The ad will run for four weeks on all major Sky, digital and terrestrial channels, including ITV, Channel 4 and Sky in the UK as well as RTE1, RTE2 and TV3 in the Republic of Ireland.

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Project / Campaign

Roy Clouter

Creative Agency
McCann London

Executive Creative Directors
Brian Fraser and Simon Learman

Art Director
CD: Simon Hepton
Ben Brazier    

CD: Matt Crabtree
Johnny Skinner

Jon Tipple
Gethin James

Media Agency
Mediacom Scotland

Media Planner
Jamie Venerus
Alex Kirk

Production Company
Post Production
Golden Square

Jared Eberhardt @ Partizan

Julian Tranquille @ Cut & Run

Tim Sutton from Chrome

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