Toyota 'get your energy back' by glue Isobar
Toyota has launched an online film featuring projection mapping techniques to showcase the unique hybrid technology in their new Auris.
The film, developed by glue Isobar, is designed to portray the vehicle's ability to constantly recycle the energy it uses. A 3D projection shows the car transforming. Its bodywork peels back to reveal a glowing blue light which symbolizes the car's hybrid energy. The film will be seeded through digital channels and extra content will be available at www.getyourenergyback.co.uk.