Toyota 'get your energy back' by glue Isobar

4.0 7 Votes

Toyota has launched an online film featuring projection mapping techniques to showcase the unique hybrid technology in their new Auris.

The film, developed by glue Isobar, is designed to portray the vehicle's ability to constantly recycle the energy it uses. A 3D projection shows the car transforming. Its bodywork peels back to reveal a glowing blue light which symbolizes the car's hybrid energy. The film will be seeded through digital channels and extra content will be available at www.getyourenergyback.co.uk.

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Released: 06 October 2010

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Credits

Creative director
Seb Royce

Creative team
Nathalie Turton and Lorelei Mathias

Production director
Julie Hart

Senior producer
Tony Coppola

Account director
Jess Burvill

Account manager
Alex Jena

Head of innovation
Dom O’Brien

Innovation director
Andy Kinsella

Planners
Michaeljon Alexander Scott and Katie White

Production and post production
Superglue

Superglue live action director
Mark Jenkinson

Animation director
Simon Cam

CG lead
Gavin Rothery

CG Artist
Marcus Chaloner

Producer
Jax Evans

Production managers
Vicki Banwell & Marilyn Napaul

DOP
Ed Rutherford

Editor
Jose Gomez

Assistant editor
Jamie Jenkinson

Music and sound design
Resonate Music

Projection mapping software and services
Igloo Vision 360

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