Digital UK 'help scheme' by DLKW Lowe

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DLKW Lowe has created its first ad campaign for Digital UK since winning the business earlier this year.

The new campaign aims to raise understanding of the digital TV switchover and aims to communicate that those who have not switched to digital TV in time will lose their channels.

The TV ads were jointly directed by Partizan’s Doug Nicol and Aardman’s Bobby Proctor. The TV radio, outdoor and press campaign will be rolled out regionally until the Digital TV Switchover is completed at the end of 2012.

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Released: 06 October 2010

Credits

Campaign title
Help Scheme

Client
Beth Thoren, director of communications and Stephen Fuller, advertising and media manager, Digital UK
Rachell Fox, head of marketing and Carola Breuning, campaign manager, Help Scheme

Copywriter
Ira Joseph

Art director
Jackie Steers

Planners
Richard Warren and Pat McCaren

Media agency
Mediacom

Production company
Partizan

Directors
Doug Nicol and Bobby Proctor, Aardman

Post-production
Aardman

Audio post-production
Grand Central

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