Beatbullying 'unhappy slap' by M&C Saatchi

3.0 7 Votes

M&C Saatchi has produced a viral with Sony Productions for the charity Beatbullying.

The campaign aims to recruit 18-25 year olds to become senior 'CyberMentors' to provide peer-to-peer counselling, available for victims online and anonymously. Footage was created for the viral which uses 3D face mapping technology to give the impression that the viewer is being chased and beaten up.

Share On:

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Sony Ericsson 'Sharapova Demoslam' by Dare

Sony Ericsson 'Sharapova Demoslam' by Dare

Dare has created a film to promote the Sony Ericsson X10 on Google's Demoslam site.

Cyber Bullying 'speak out ' M&C Saatchi

Cyber Bullying 'speak out ' M&C Saatchi

BeatBullying has launched a cinema campaign to promote CyberMentors.