Baileys 'birthday candle' BBH
BBH has created its first campaign for Baileys since picking up the global business earlier this year.
The global campaign aims to remind consumers of the joy of spontaneous moments in the company of friends.
The first TV ad is set at a birthday party. Baileys comes to the rescue when a birthday cake collapses and the group of partygoers pour the drink over the broken bits of cake.
