Costa 'monkeys and typewriters' by Karmarama

3.9 28 Votes

Costa has launched its first ever TV ad, highlighting the superior quality of Costa's coffee through the demonstration of the skill it takes to make the perfect cup.

The idea focuses on the theorem that if you give a room full of monkeys typewriters, they will eventually produce the entire works of Shakespeare. So, the voiceover provokes, can a room full of monkeys produce the perfect cup of coffee?

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Credits

Project Name
Monkeys & Typewriters

Client
Jim Slater, Marketing Director, Costa

Creative Agency
Karmarama

Creative Directors
Joe de Souza & Sam Walker

Planner (Creative Agency)
Sid McGrath

Director
Sam Brown

Production Company
Rogue

Production Producer
Peter Maynard

Post House
The Mill

Audio
Grand Central

Exposure
TV, Press and Online

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